Coming out of the pandemic into a full-capacity season, Orlando Ballet wanted to make a splash with their fantastic bill of offerings. Featuring The Jungle Book, The Nutcracker, Giselle, The Great Gatsby and a three-part mixed bill entitled The Premiere Collection, we wanted the brand to feel extra premium and provocative to retain existing patrons and entice new subscribers and single ticket buyers alike. We did a first-of-its-kind-for-this-company photoshoot earlier this summer of all the ballets together to produce a cohesive, exciting season-long campaign.