The non-profit Asian Art Museum in San Francisco is currently undergoing a transformation that includes the construction of a new exhibition pavilion and outdoor art terrace, expanded contemporary programs, and fresh interpretive approaches across their galleries.
With an eye towards growing and diversifying their audiences, we re-introduced the newly transformed museum to the world with a new branding campaign featuring vibrant, eye-catching photography, enticing copy, and a catchy tagline that highlight the various aspects of the enhanced and reimagined museum experience.
The new branding campaign launched in March 2021 when the museum re-opened to the public – helped drive a 182% increase in traffic to the website and encouraged visitors to return to the museum following the pandemic shutdown.
