A new production of Company was knocking on the door of Broadway. So we set out to establish it as the definitive production of the Stephen Sondheim and George Furth classic, now coming home to New York. Company needed to be THE can’t miss experience of the season, not just to Sondheim fans but for a larger range of event seekers. To generate excitement, we created an eye-catching campaign that embodied the electricity of meeting up with friends in New York. It’s classic Broadway with modern energy. Most importantly, it featured the top-tier cast of good and crazy people and promised a night out worthy of the show.
