Situated on the banks of Staten Island, New York’s first outlet shopping destination needed a bold and original launch campaign to quickly establish it as a premium outdoor shopping and dining center, catering to different audiences with diverse experiences.
The creative campaign combined photos and illustrations into a bright and whimsical collage, incorporating NYC iconography and featuring the diverse audiences we were seeking to reach. We also created the free Staten Island Ferry app to provide visitors with updates on NY Harbor’s sights and Empire Outlets’ promotional offers – as well as fun social filters to enhance sharing the experience.
