We partnered with our long-term client, New York City’s YMCAs, to launch their Fall Membership campaign, driving sign-ups across all 22 YMCA branches in the city’s five boroughs.
Our data-driven plan leveraged new targeting tools, allowing us to speak to select health and fitness enthusiasts across all channels. These target members were served paid search and social ads, digital display ads, streaming audio ads on Spotify, and even targeted direct mail pieces.
This full-funnel approach included a robust out-of-home campaign to drive awareness and continual real-time optimizations to ensure the conversation media was working as hard as it possibly could. The result of this innovative targeting strategy? A membership campaign that exceed its benchmarks.