We developed an integrated cross-platform advertising campaign encouraging New Yorkers and tristate area residents to return to The Met — a welcoming and safe space where visitors of all ages can get lost in the beauty and inspiration of great art.
Featuring a montage of archival images mixed with views of today’s audiences enjoying the Museum, the video spots are a reminder of the history and importance of The Met in New York City, and an open invitation to everyone to enjoy all that the galleries have to offer.
The full campaign ran across The New York Times, The Washington Post, Gothamist, New York Magazine, Facebook, Instagram, YouTube, and connected TV (including Hulu).