How do you raise awareness that The Met makes it easy for New Yorkers to visit?
The Metropolitan Museum of Art’s latest campaign with Meta and TikTok does just that, seamlessly blending community-focused storytelling with dynamic digital outreach.
Featuring real New Yorkers, this campaign highlights The Met’s pay-what-you-wish ticket policy for New York residents, capturing the magic of its iconic spaces and works of art while reinforcing its commitment to accessibility.
“This campaign speaks directly to New Yorkers by New Yorkers,” says Kevin Bradley, Vice President, Head of Arts Institutions. “By showcasing real New Yorkers engaging with The Met’s pay-what-you-wish ticket process, we’re showing how easily New Yorkers can plan their visit – both in person and digitally – to The Met, an amazing cultural resource in their own backyard.”
Learn more about how to get tickets through The Met’s pay-what-you-wish program here.